Free Tool No account access

Find the Google demand you are not capturing

Most brands running Google Ads are buying their own name back and calling it a channel. Enter your domain to see how many people are searching to buy what you sell, how much of that you already own, and what the rest would cost to compete for. Broad and research-only searches are filtered out.

$150M+ revenue generated 70+ brands scaled Google Partner
The number that matters

A 6x ROAS on your own brand name is not a growth channel

Here is the pattern we see in almost every account we take over. Google Ads is running, the reported ROAS looks excellent, and everyone is reasonably happy. Then you split the account by brand and non-brand, and it turns out the great numbers are almost entirely people who typed the company name into Google.

Those people were already coming. You were going to get that order from the organic listing, the email, or the Instagram post that sent them looking in the first place. Buying the click just moved the cost around.

The growth sits in the other column: people describing what they want without naming who they want it from. That demand is usually several times larger, it is measurably more expensive per click, and it is the only part of search that brings you customers who did not already know you existed.

This tool puts a number on both columns so you can see the gap for yourself.

What it gives you

Five things, all from your domain

The brand and non-brand split

Total monthly searches for your name against total monthly searches for what you sell. The single most useful number most advertisers have never seen for their own business.

Demand split by intent

High intent buying searches, product and category searches, comparison searches, and the research-only and broad-interest searches we deliberately leave out of the numbers. Each with its own volume and click cost.

What a click actually costs

Volume-weighted cost per click from Google's own estimates, so one obscure expensive keyword cannot flatter or wreck the average.

A campaign plan, in order

Which campaigns to run, why each one, roughly what share of budget it should take, and which to switch on first rather than all at once.

The 25 terms you are missing

Named purchase-intent search terms with real monthly volumes and real click costs, so the opportunity is specific rather than a category-level abstraction.

What budgets buy

Clicks at four monthly budget levels. Clicks only, because turning them into revenue needs your conversion rate and order value, and we will not guess at yours.

What it will not tell you

There is no revenue forecast in here, on purpose

Plenty of agency tools will happily tell a stranger they could make half a million pounds next year. We could build that. We would rather not, because the number would be made up.

Search volumes and click costs are facts, straight from Google. Budget divided by cost per click is arithmetic. Everything past that point needs two things this tool cannot see: what share of visitors buy from you, and what they spend when they do. Those vary so wildly between brands that any forecast built without them is decoration.

So the tool stops at clicks. If you want to take it further, put your own margins into the breakeven calculator and work out what a click is worth to you. That answer will be right, because the inputs are yours.

Proof this works

What closing that gap looks like

A sports brand came to us spending £11 a day on brand-only traffic, with vanity-level ROAS and no non-brand coverage at all. We built the non-brand engine from scratch and scaled spend as hard as the numbers allowed.

4.8x
Blended ROAS against a 1.7x break-even
60x
Increase in spend, profitably
£117k
Monthly tracked revenue, up from £4k a month
Read the full case study
Questions

Before you run it

No. The tool works from your domain alone. It uses Google Keyword Planner data to find the searches Google associates with your site, so there is no login, no account link and no tracking code to install.
Google Keyword Planner, accessed through DataForSEO. Volumes are Google's own twelve-month averages and click costs are Google's own estimates, reported in US dollars. It is the same source a media buyer uses when planning an account.
We derive your brand from your domain and match it against every keyword, ignoring spacing and punctuation so misspellings like "gym shark" still count as brand. If your trading name is very different from your domain, or is an ordinary English word, the split will be less exact. The report tells you when no brand could be identified.
Google links plenty of topical searches to a site that nobody is trying to buy from. A football shirt store gets league tables, fixtures and tournament news at enormous volumes. We only count non-brand searches that advertisers are actively bidding on, using Google's own competition index and click cost, and that use buying or product language. Everything else is shown as filtered out and kept out of every headline number, so the figure you see is demand you could actually convert.
No, and that is deliberate. We report volumes and click costs, which are facts, and what a budget buys in clicks, which is arithmetic. Revenue needs your conversion rate and average order value. Put those into our breakeven calculator and you will get an answer built on your numbers rather than our assumptions.
The UK, US, Australia, Canada and New Zealand. Demand and click costs differ sharply between markets, so pick the one you actually sell into. Run it more than once if you sell into several.

Want the campaigns built, not just sized?

This is the same sizing exercise we run before taking on any account. Book a call and we will go through your numbers, what is realistic on your budget, and which campaign we would switch on first.

Book a Discovery Call