Google Ads Agency for Shopify Brands Doing $2–5M
You've scaled on Meta and hit a ceiling. CPMs climb, audiences saturate, and one policy change can cap a quarter.
Google Ads breaks through it. Not as a replacement for Meta, as the second engine that runs alongside it.
We build your Google Ads account, then manage and optimise it daily, so it becomes a real second channel alongside Meta. Only for Shopify D2C brands doing $2–5M a year.
Some founders call this Google PPC, some call it Google Ads, some still say AdWords. Same work, different vocabulary.
15 minutes · Free account audit · No pressure, no hard sell · You keep the findings either way
Most Shopify brands don't have a Google Ads problem. They have an inputs problem.
Here's what we find in almost every account we inherit from another agency or an in-house attempt.
Conversion tracking that fires on the wrong event, or doesn't fire at all. A Merchant Center feed full of templated product titles competing against each other for the same handful of queries. A Performance Max campaign given no structure, quietly spending budget across placements nobody chose.
Then someone optimises on top of it. Daily, weekly, it doesn't matter. Bad inputs make every decision downstream worthless.
Bad feeds lose before campaigns even launch.
An Australian jewellery brand came to us with exactly this. Broken conversion tracking meant every optimisation made before we arrived had been made on fiction. We fixed the tracking, then rebuilt the account by product and region. Five months later: A$331k in tracked revenue at a 3.0x blended ROAS against a 1.3x break-even.
That's why every engagement here starts with an audit, not a campaign build.
Who this is for
We're a good fit if:
- You're a Shopify D2C brand doing $2–5M a year and Meta is your primary or only paid channel
- You know your contribution margin and your break-even ROAS, or you want help calculating them properly
- You've either never built Google Ads seriously, or you have an account that stalled and you suspect the reason isn't the channel
- You want to understand what's happening in your account, not hand it to a black box
We're not a fit if you're a SaaS company, a lead-gen business, or a local service business. We don't work outside Shopify, and we don't take accounts materially below the $2–5M band, because a daily optimisation cadence needs enough conversion volume to compound. Turning that work away is the reason the specialisation is worth anything.
What a specialist Google Ads agency does differently
Most agencies split attention across SaaS, lead gen, local services, and ecommerce. Different platforms, different mechanics, different problems. Your account gets whatever's left after the ramp-up.
We only work with Shopify brands. That's it. No SaaS, no lead gen, no local services.
That's also the whole scope of what we sell. Google PPC management means Search, Shopping, and Performance Max, plus the Merchant Center feed underneath them. Not Amazon, not Microsoft Ads, not paid social.
No education tax
We know Shopify's thank-you-page tracking quirks, GMC feed structure, and app conflicts on day one. You don't pay for us to learn your platform.
Daily optimisation, not weekly
Most agencies review accounts once a week. Auction dynamics, budget pacing, and feed health move daily. An account touched every Monday runs unattended for six days out of seven.
Profit, not spend
We manage toward blended ROAS against your real break-even number, calculated from your contribution margin. Not toward spend growth for its own sake.
What we actually do
Audit & feed optimisation
Merchant Center feed audit and cleanup: product titles, categorisation, attributes, and the feed health issues that silently cap Shopping and PMax before a single bid gets adjusted. This is where we start, every time.
Conversion tracking setup
Shopify-specific implementation. Thank-you-page tracking, Google Tag Manager configuration, and Enhanced Conversions where it applies, so your campaign data reflects what actually happened at checkout.
Campaign build across Search, Shopping, and PMax
A full account build on all three surfaces, structured around your catalogue and your margin profile. Not a template with your logo on it.
Daily optimisation
Bid, budget, asset, and structural management, worked daily by the team that built the account.
Weekly performance updates
Reporting you can read in five minutes. Blended ROAS against break-even, not a dashboard screenshot and a paragraph about impressions.
What Google PPC management doesn't include here
Amazon Sponsored Products, Microsoft Advertising, and paid social. We run one platform properly rather than six adequately, and we'll tell you on the first call if that's the wrong shape for you.
The numbers
Every claim below is a real client account. No projections, no ranges.
| Brand | Spend | Tracked revenue | ROAS | Break-even | Timeframe |
|---|---|---|---|---|---|
| Sports sunglasses (UK) | £115,022 | £556,885 | 4.8x | 1.7x | 9 months |
| Jewellery (AU) | A$108,876 | A$331,092 | 3.0x | 1.3x | 5 months |
| Pet accessories (UK) | £31,198 | £177,593 | 5.7x | 1.58x | 9 weeks |
| Sportswear | — | £84,952 | 5.09x | — | 3 months |
| Kitchen | — | £30,276 | 4.93x | — | 3 months |
The top three rows are blended ROAS measured against a verified break-even, with full monthly breakdowns on each linked case study. The bottom two are account-reported ROAS over the period stated.
Across the portfolio: $150M+ in tracked revenue, 70+ Shopify brands, 4.4x average blended ROAS. Google Partner certified.
Three details worth pulling out of those numbers
The sports sunglasses brand was stuck at £4k–£7.7k a month in revenue with an inflated brand-only ROAS that looked fine and created no new demand. We built the non-brand engine from zero: Shopping by product line, PMax by region, competitor campaigns. Spend scaled 60x, from £340/month to £21k+/month, and the account cleared break-even in 9 months out of 9.
The jewellery brand had an account that wasn't telling the truth. Page views, carts, and checkouts were all counted as conversions, with duplicate purchase trackers on top. We cut it to a single primary purchase action, rebuilt structure by product and region, and rebuilt the feed. 5 out of 5 months above break-even, including a month with a stock shortage.
The pet accessories brand was Meta-only and three months old. Zero Google presence, no feed, no tracking. Campaigns were live within five days of signing.
What clients say
"Before I reached out, I had zero Google revenue. The brand is only three months old. I just didn't have the bandwidth to start learning Google Ads on my own."
Founder, pet accessories brand
"We've now grown to 16% of our revenue coming from Google, but only 8% of our ad spend is Google. Our return on ad spend is much better on Google than it is everywhere else."
Founder, pet accessories brand
"Best in the business, super clear instructions, and always on standby to answer my questions. Highly recommend."
James Pullicino
"My go to team for all things Google Ads, always results driven. Highly recommended!"
Freddie Clough
"They are the real deal. Handled our brand with such knowledge."
Archie Norris
"Efficient, effective, honest, transparent and nothing if not sincere."
Ethar Al-Saraf
How it works
- 01 Discovery call (15 minutes). We ask about your margin structure, current spend, and what's happened in the account so far. You ask us anything.
- 02 Free account audit. We go into your Google Ads account and Merchant Center and tell you what we find. Feed errors, tracking gaps, campaign structure. You get the findings whether or not you work with us.
- 03 Fix the foundations. Tracking and feed first. We don't scale spend on top of broken measurement.
- 04 Build and scale. Search, Shopping, and PMax, managed daily against your break-even ROAS.
If you're switching from another agency, we handle the transition. You don't run a parallel process while it happens.
Questions founders ask before booking
Ready to build the second channel?
You know your margin. You know your break-even. You've probably already worked out that Meta alone won't get you to the next revenue tier.
We'll tell you what your Google Ads account is actually capable of, based on what's in it right now, not a pitch deck.
15 minutes · Free account and feed audit · No pressure, no hard sell · Shopify brands only