Blog
Google Ads and Shopify growth tactics from the team managing the accounts. No fluff, no theory we haven't tested ourselves.
Start on Google Sheets, Build the System Later: Ben on the Check-in Podcast
Two freelancers to a six-person agency in a year. Where the clients actually came from, how to time a referral ask, and why version one of every system was a spreadsheet.
Watch and read →Google Ads Not Converting? Work Through It In This Order
Spend going out, orders not coming in. Five checks in diagnostic order, and why most accounts never get past the second one.
Read the article →Shopify and Google Merchant Center: What Breaks After Setup
Connecting takes half an hour. The disapprovals, price mismatches and silent feed problems show up the week after.
Read the article →What a Real PPC Audit Finds (And What Most Checklists Miss)
Every PPC audit checklist tells you to check match types and ad extensions. None asks whether your conversion data is real. The eight checks that decide profit.
Read the article →Performance Max for Shopify Brands: How to Structure It Properly
Handed your whole catalogue in one campaign, PMax underperforms and gets blamed for it. How to split by margin and region, and why the feed decides the ceiling.
Read the article →Break-Even ROAS: The Number Most Brands Get Wrong
A 4x return can be a loss and a 1.8x can be a record month. Here's the break-even calculation most Shopify brands get wrong, worked through on real accounts.
Read the article →Google Ads Remarketing: The 5 Types and Which Ones Work
Google dropped the audience minimum to 100 users and almost nobody noticed. Here's what changed, and which two of the five types a Shopify brand should actually build.
Read the article →Google Ads Management Pricing: Does the Fee Pay Off?
Every pricing guide tells you what agencies charge. None of them tell you the ROAS a fee forces you to hit before there's any profit at all. Here's the maths.
Read the article →Google Shopping Title Optimization
Shopping campaigns have no keywords. Your product title is the targeting. The character limits, the attribute formula, and where to get the words.
Read the article →Google Shopping Feed Optimization for Product Variants
Identical variant titles quietly cap your Google Shopping reach. Here's how to turn every size and color into its own shot at a different search term.
Read the article →Want this applied to your account?
We audit feeds and accounts like this every week for Shopify brands doing $2-5M in revenue.